Why Does This Website Exist?
Good question. Let us explain.
Businesses depend on trust. You walk in as a customer in good faith, ready to spend your money, and in return you expect to be treated with basic honesty and respect. Sometimes that happens. Sometimes it really, really doesn't.
This is one of those times.
The Story
In March of 2026, my wife and I bought a one-year-old certified pre-owned vehicle from Kia of Frisco in Frisco, Texas. The process took about four hours from start to finish — longer than we expected, and longer than it needed to be.
Our salesperson wasn't entirely sure what he was selling us. To research the vehicle on his own lot, he opened Google. We had also used Google — at home, the night before. He was confident it was the mid-trim model. It was the base model. We knew the difference. He did not.
When we asked for water during the wait, we were pointed toward a vending machine down the hall. The water got stuck. A staff member had to be called over to retrieve it. This is the hospitality experience at a dealership selling cars starting at $23,000.
At one point during negotiations, we were informed — with complete conviction — that the dealership was losing $4,000 on our sale. We nodded. Later we looked up dealer holdbacks, manufacturer incentives, and F&I back-end margins. We're fine.
When a $40/month gap remained, our salesperson asked: "You're about to walk out over $40 a month?" I pointed out that the more accurate framing was: "No — you're about to let us walk out over $40 a month." The deal was made.
Four hours in, exhausted, we were finally handed the keys and walked toward the door. One set. They mentioned, casually, almost as an aside, that the dealership had lost second key (the car was used and owned by the dealership) — and if we ever wanted a replacement, we were welcome to visit the service department and spend upwards of $400.
We were tired. We took the one key and went home.
Two days later, we came back and asked, reasonably, for a second key. Management would not budge. We never actually spoke to management — our salesperson shuttled back and forth, each time returning with the same answer: go to the service department and get a quote.
What stays with us isn't just the $400. It's the decision. Someone at that dealership looked at a loyal customer — one who had just spent hours there, just signed the papers, just driven off the lot — and decided that a second key wasn't worth the goodwill. That any future relationship with us, any future purchase, any word-of-mouth recommendation, wasn't worth the cost of the key they lost.
It blows our minds that customer service has reached a level so low they were willing to risk all of that over a key that THEY lost.
So We BuilT This
We didn't build this website out of anger.
Well. Maybe a little anger.
But mostly we built it because the internet is permanent, Google is forever, and a one-star review gets buried. A website gets found.
If someone is about to walk through that same door, we'd like them to know what's waiting on the other side.
Had A Similar Experience?
Because sometimes a review just isn't enough.
Welcome to Kia of Frisco
Where Every Visit Is A Disappointment
Looking to buy a new car and be charged for things you didn't lose, agree to, or want? You've come to the right place. Our friendly staff is standing by to make your experience truly memorable.
$400 Key Replacement Special — We misplace your key during the sales process. You pay for it. It's the Kia of Frisco way.
The Real Price Calculator
Because transparency is something we aspire to, occasionally
Starting MSRP
$35,990
| MSRP (Kia's Actual Price) | $35,990 |
| Nitrogen Tire Fill (Air is free; nitrogen isn't) | + $199 |
| Paint Protection Film (Applied before you arrived) | + $699 |
| Fabric Protection Spray (A $12 can of Scotchgard) | + $299 |
| Market Adjustment (Vibes) | + $1,500 |
| Doc Fee (It's just printing) | + $150 |
| Key (that we lost) | + $400 |
| Your "Out the Door" Price | $89,237* |
*Actual amounts may vary. Dealer reserves the right to add hidden fees to make more profit. Screws to hold car together sold separately.
Kia of Frisco Reviews
Real Reviews pulled straight from Google. We couldn't make this stuff up!
Kia of Frisco Staff
Preston Hustler
Key Recovery Fee
Min Wait Time
Apologies Issued
Albert Hornswoggle
"Loss" Per sale
Numbers Accuracy
Guilt Trip Score
Ace Askgoogle
Open Browser Tabs
Trim Levels Known
Confidence Rate
About Kia of Frisco
Kia of Frisco is located at 10220 TX-121 in Frisco, Texas and is part of the Lithia/Driveway family of dealerships. They sell Kia vehicles, which are — genuinely — very good cars. Kia as a manufacturer has had a remarkable decade-long quality renaissance that deserves recognition.
Unfortunately, a car dealership can be selling a terrific product and still deliver a customer experience that makes you want to compose a satirical website. The two things are not mutually exclusive.
If you'd like to share your own experience — good, bad, or involving a lost key they tried to charge you $400 for — the internet is big and reviews are public. Check out OneStarSites.com to create your own.
Have A Complaint?
Of course you do. That's probably why you're here. We take every complaint seriously.* Click below to submit yours.
*Complaints are reviewed quarterly, triaged by importance, and actioned upon never.